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Friday, July 24, 2020 | History

7 edition of Principles of Advertising & IMC w/ AdSim CD-ROM found in the catalog.

Principles of Advertising & IMC w/ AdSim CD-ROM

by Tom Duncan

  • 343 Want to read
  • 26 Currently reading

Published by McGraw-Hill/Irwin .
Written in English


ID Numbers
Open LibraryOL7306790M
ISBN 100073049719
ISBN 109780073049717
OCLC/WorldCa149204969

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An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's. Description: The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC).

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Principles of Advertising & IMC w/ AdSim CD-ROM by Tom Duncan Download PDF EPUB FB2

AdSim for Duncan incorporates an Integrated Marketing Communications (IMC) approach as promulgated in Principles of Advertising and IMC, 2/e by Tom Duncan. AdSim for Duncan has been modeled on the contemporary US Digital Camera Market. Using this simulation, students will develop: • A better understanding of how to implement an IMC approach /5(4).

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